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Pathos (Greek for 'experience' as in experiencing emotion) is a means of persuasion using emotional appeal. This style of persuasion relies on the audience identifying with the speaker/writer's emotions or point of view. Whenever we make a decision or accept a claim based on our emotions, we are acting on pathos, regardless of the type of emotion be it love, hate, guilt, anger or patriotism. Many of the arguments we see in the news or from politicians are based on a pathos appeal. This method can sometimes seem controlling but it is one of the more effect methods of winning over an audience. Appealing to the pathos of a group invokes empathy and can compel people to listen and take action.